A fun, graphic packaging identity for Te-Centralen, made to feel both contemporary and classic. The design balances a bold, illustrated print with a clean typographic system, creating a cohesive brand look.

Strategy
Built on contrast: organic, hand-drawn marbled illustrations inspired by tea leaves in hot water, paired with a structured information hierarchy for clarity and scalability. A label system indicating the type of tea in the package was created to feel distinct while complimenting the graphics and strengthening overall brand recognition.