Nationalmuseum — Application

As the Art Director, I developed the creative concept and served as the main point of contact for the client. My goal was to craft an art-focused digital experience; an app that inspires users to explore current exhibitions and discover new artworks. It was essential to seamlessly connect the digital and physical worlds, ensuring the app felt like a natural extension of the museum visit itself.

The visual direction drew inspiration from the museum’s own environment; the subtle hues of its walls, the refined typography of its signage, and the quiet sophistication that fills its galleries. Visiting the museum before it opened to the public was an unforgettable moment, standing among the artworks and architecture that shaped the foundation of this design vision.